Emerging science has pointed towards a wonky thermoregulatory pathway as the culprit of hot flashes and night sweats. But too often, women are still being dismissed when they speak up. This unbranded awareness campaign dramatizes what science has finally revealed—that the source of hot flashes and night sweats really IS in a woman's head.
Nearly 20 years after HRT's fall from grace, effective relief from hot flashes and night sweats is back, thanks to a new, nonhormonal breakthrough in neurobiology. This branded campaign celebrates a revolutionary new treatment, and a scientific "renaissance" for women.
A new product is poised to change the way we look at hot flashes. For this branded campaign, we utilized a bold, launch attitude and cutting-edge thermography to create a distinctive look that visibly demonstrates our life-changing benefits.
